charlie oscar

Partnering with ambitious digital brands to transform growth.

what we do

We unlock digital growth potential for brands.

We’re founders, marketers and seasoned digital operators who advise on and activate high-impact growth marketing. From strategy to content, we merge with in-house teams to unlock incremental growth across your marketing toolkit.

Scaling smart, with data is our superpower.

Our proprietary attribution solution, COmpass, identifies the true value of a brands entire marketing ecosystem, helping to optimise ROI, accelerate customer acquisition and decrease CAC.

A unique history in digital brand venture.

Originally born as an investment firm, we don’t just understand growth, we live and breathe it. All of our methods and services have been tried and proven on our own brands.

We transform marketing ecosystems for
more profitable, efficient growth.

We transform
marketing
ecosystems for
more profitable,
efficient growth.

how we do it

A data science lab.

Created by our data science lab, COmpass unlocks deep insights into what drives revenue, and why. You'll have access to the kind of data and growth capabilities typically reserved for big enterprises with deep pockets.

Increase
lifetime value
Measure
TikTok
ROI
Benchmark performance
Personalise
user
journeys
Single customer
view
Reduce aquisition costs
Improve marketing attribution

how we do it

Cutting-edge marketing attribution

Upgrade from unreliable in-platform metrics with our proprietary attribution solution, COmpass. Using advanced data science modelling, COmpass unlocks the true value of your entire marketing ecosystem (online and offline), providing you with a single source of truth for bottom line growth.

how we do it

A transformative
growth consultancy

Supercharge growth with our team of digital problem solvers who get the nuts and bolts of building brand and business. Whether you need strategic guidance on forecasting or activating smarter CRM flows, do it with people who have done it before, 10 times over for some of the biggest digital companies in the world.

Learn more
BRAND
STRATEGY
CRM
FORECASTING
INFLUENCER MARKETING
PAID MEDIA
CRO

we've worked with

Some remarkable brands to transform growth.

Our Difference

We provide an unfair advantage.

Proprietary
Software

We’re passionate about solving modern marketing’s biggest challenges, so rather than just following industry best practices, we invest in building our own digital tools and services to set new standards for digital marketing.

World-class
Talent

Our team are some of the most recognised and highly talented digital marketers, having worked with some of the world’s most recognised brands, including Apple, Meta, Google, THG, Reebok, and Expedia Group.

Disruptive
Approach

We’re not the type of partner who will focus on optimising your in-platform metrics. Instead we believe in building end-to-end growth ecosystems that focus on driving incremental revenue for sustainable growth.

who we are

Your partners-in-growth.

SCARLETT IRONS
INFLUENCER STRATEGIST

.

JAMES CONNELLY
CO-FOUNDER

"Sometimes, I wonder what life without the internet would be like. For one, I wouldn’t have built my last company, Fetch, into a global £250m agency that became the digital growth partner to some of the world’s greatest internet companies including Apple, Facebook, Microsoft and eBay. Or maybe I’d still be installing in-car entertainment systems - my first job when I was 18. The biggest loss, however, would be the inability to start every Friday singing "It's Friday then, it's Saturday Sunday, what". If you know, you know."

Image: Mariana Pires
DAN WILSON
CHIEF DATA OFFICER

"I’ve spent 15 years helping digital businesses accelerate growth through data and technology. My previous work includes 80% of FAANG, about 50% of FTSE. When not working, I used to run marathons across Europe as a way to explore the cities. One of my finest moments was turning up late for a Barcelona marathon, with only one sock, trying to eat a bowl of cold porridge with a broken comb."

Image: Mariana Pires
BEN MCINTOSH
CHIEF GROWTH OFFICER

“I was once a full-time cyclist racing across Belgium, Australia, NZ, and France. It was only when I broke my wrist for the second time that I decided it was time to shift gears and pursue growth marketing. So for the past six years, instead of scaling roads, I’ve scaled brands for some of the most exciting e-comm companies including The Hut Group, Iceland, and now, Charlie Oscar.”

Image: Mariana Pires
HANNAH COOKE
HEAD OF GROWTH

.

SASHA JEPPESEN
HEAD OF CONTENT AND CREATIVE

"Hailing from sunny Australia, I started my 9-5 life as a brand strategist and creative, where briefs involved anything from writing scripts for Gigi Hadid to creating pop-ups for D2C unicorns like Away. After 3 years of agency life, I caught the “in-house bug” (and a craving for colder weather). So naturally, I headed to London's cloudy shores and buzzing startup scene, where for the last 2 years I've helped D2C brands scale with breakthrough brand and content strategies."

Image: Mariana Pires
ELLA BABARAN
ANALYST

.

BENOIT LEGENDRE
PAID SEARCH LEAD

.

TOM MULLANEY
GROWTH MARKETING MANAGER

.

what we believe

The kind of
people
you want

to

have a drink

scale a brand with.

We lay the foundations for brilliant brands to break through.
We're talking internet-first companies with solid economics, fanatical communities and differentiated products.

Magical things happen when you get the right people in the room.
We keep the destination in sight, but we do this with a love for the journey. People power brands and the having-fun part is just as important as the money-making part. It's why we're a group. We go further together than we do apart.

And it’s not just about growth. It’s also about stewardship.
Commerce shapes society. Shifts culture. As the people behind the scenes, we have a responsibility to do more good than we do harm. Even when it’s uncomfortable.

our point of view

The blog

Ideas, guides, and insights on scaling breakout brands.

Join the fold.

The Nike’s, L'Oréal's, and IKEA’s of tomorrow are going to be digitally native, and their paths to scale will look radically different to those that came before them.

Subscribe for a 360 view on the playbooks, people and processes that are paving the way.

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