charlie oscar
charlie oscar

Partnering with founders to build culture-defining digital brands.

what we do

We invest in, acquire & create digital brands.

We’re not VC or private equity. We’re founders and operators with our own money, and we use it to invest in, acquire and create breakthrough brands.

Scaling smart, with data as our superpower.

Our in-house data science lab (led by The Professor aka Dan) connects the dots in our brands' CRM and sales data to accelerate growth.

Operating as a new-era group of brands.

We bring category-leading brands under one metaphorical roof, and use the power of the group to spark new ideas, products, and campaigns.

We scale high potential digital
brands
into household names.

We scale high
potential digital
brands
into
household
names.

how we do it

A data science lab.

Our data science lab unlocks deep insights into what drives revenue, and why. You'll have access to the kind of data and growth capabilities typically reserved for big enterprises with deep pockets.

Increase
lifetime value
Measure
TikTok
ROI
Benchmark performance
Personalise
user
journeys
Single customer
view
Reduce aquisition costs
Improve marketing attribution

how we do it

A network of seasoned operators.

We get the nuts and bolts of building brand and business. Whether you’re building out smarter abandoned cart emails or working to increase brand awareness, do it with people who have done it before, 10 times over.

Influencer
marketing
Business
operations
Customer
experience
SEO
Optimisation
Content
CRM
Paid media
Forecasting

how we help

An unfair advantage.

Network
effect.

Get the benefit of scale, earlier. Benchmark performance against the group, or join forces to increase buying power.

Tight-knit community.

Surround yourself with others that are running the same race as you.  Spark new ideas, deepen your support system, and collaborate on campaigns.

Derisk.
Move faster.

Invest in growth and building an all-star team. Take some money off the table for the value you’ve created, and continue the journey.

who we are

Your partners-in-scale.

JAMES CONNELLY
COFOUNDER

Sometimes, I wonder what life without the internet would be like. For one, I wouldn’t have built my last company, Fetch, into a global £250m agency that became the digital growth partner to some of the world’s greatest internet companies including Apple, Facebook, Microsoft and eBay. Or maybe I’d still be installing in-car entertainment systems - my first job when I was 18. The biggest loss, however, would be the inability to start every Friday singing "It's Friday then, it's Saturday Sunday, what". If you know, you know.

Image: Mariana Pires
ELLIOT RICHMOND
COFOUNDER

In a previous life, I advised on $75bn of M&A and equity transactions at Merrill Lynch and Moelis. 20 years of banking was just the right dose. I eventually escaped to focus on my passion of early-stage company building. I’ve invested in and advised over 80 incredible founders in the UK and US - across femtech, food, gen-z entertainment, personal care and fintech.

Image: Mariana Pires
DAN WILSON
CHIEF DATA OFFICER

I’ve spent 15 years helping digital businesses accelerate growth through data and technology. My previous work includes 80% of FAANG, about 50% of FTSE. When not working, I used to run marathons across Europe as a way to explore the cities. One of my finest moments was turning up late for a Barcelona marathon, with only one sock, trying to eat a bowl of cold porridge with a broken comb.

Image: Mariana Pires
SHOPE DELANO
VP, MARKETING

I started life as a content creator, back when we were called bloggers and had actual websites instead of Instagram accounts. After a while, I got spooked that it wasn’t a 'real' job, and pursued a career in marketing. Little did I know. Instead of basking in my self-made millions, I've spent the last 5 years working with tech scaleups, D2C brands, and venture capital funds helping them build breakthrough brand and content strategies.

Image: Mariana Pires
JODIE MILLER
INVESTOR

I spent the last 5 years in New York, completing my undergraduate degree and later working in strategy consulting. (Yes, I can make a mean pitch deck). After spinning the visa wheel of fortune, I returned to London, swapping rooftops for pubs, and bagels for bacon butties. It took me a while to re-adjust, until I found a job that means I can scroll through instagram and shop emerging DTC brands under the guide of "research".

Image: Chloe Winstanley
ROBBIE MUIR
ANALYST

Having learnt as much about Geordie Shore as I did about Engineering and Finance throughout my degrees at Newcastle, I made the wise decision to return south. Typically, my mix of degrees are a one way ticket to a career in banking, but I had my eyes set on becoming a skydiver. I somehow ended up becoming the first employee at Charlie Oscar which, oddly enough, is a worthy rival to my prior plans.

Image: Mariana Pires
SOPHIE TOMLINSON
EA AND OPS

In the past, a typical day at work for me included sampling whisky for breakfast (whilst setting up the New York offices for a design studio), and rubbing shoulders with supermodels (whilst supporting VP’s with their day-to-day operations). At Charlie Oscar Group, I work with the team to help them bring their A-game, whether that’s advising against alcohol for breakfast (been there, not a good idea), or supporting James and Elliot with their day-to-day.

Image: Mariana Pires

what we believe

The kind of
people
you want

to

have a drink

build a brand with.

We lay the foundations for brilliant brands to break through.
We're talking internet-first companies with solid economics, fanatical communities and differentiated products.

Magical things happen when you get the right people in the room.
We keep the destination in sight, but we do this with a love for the journey. People power brands and the having-fun part is just as important as the money-making part. It's why we're a group. We go further together than we do apart.

And it’s not just about growth. It’s also about stewardship.
Commerce shapes society. Shifts culture. As the people behind the scenes, we have a responsibility to do more good than we do harm. Even when it’s uncomfortable.

Join the fold.

The Nike’s, L'Oréal's, and IKEA’s of tomorrow are going to be digitally native, and their paths to scale will look radically different to those that came before them.

Subscribe for a 360 view on the playbooks, people and processes that are paving the way.

Nice work. See you in your inbox.
Our tech didn't like that. Can you try again?