Charlie Oscar Group

what we do

We scale, grow & build digital brands.

We’re founders and highly-skilled brand operators eager to join ambitious teams in-house to help them scale across all pillars - from brand to paid media, CRO to influencers.

Scaling smart, with data as our superpower.

Our proprietary attribution solution, COmpass, identifies the true value of a brands marketing activity, helping to optimise ROI, accelerate customer acquisition and decrease CAC.

Operating as a new-era group of brands.

We bring category-leading brands under one metaphorical roof, and use the power of the group to spark new ideas, products, and campaigns.

We scale high potential digital
brands into household names.

We scale high
potential digital
brands into
‍household
names.

how we do it

A data science lab.

Created by our data science lab, COmpass unlocks deep insights into what drives revenue, and why. You'll have access to the kind of data and growth capabilities typically reserved for big enterprises with deep pockets.

Increase
lifetime value

Measure
TikTok
ROI

Benchmark performance

Personalise
user
journeys

Single customer
view

Reduce aquisition costs

Improve marketing attribution

Commerce shapes culture •

Commerce shapes culture

Commerce shapes culture •

Commerce shapes culture

how we do it

A network of seasoned operators.

We get the nuts and bolts of building brand and business. Whether you’re building out smarter abandoned cart emails or working to increase brand awareness, do it with people who have done it before, 10 times over.

Influencer
marketing

Business
operations

Customer
experience

SEO
Optimisation

Content

CRM

Paid media

Forecasting

we've worked with

Some amazing founders

how we help

An unfair advantage.

Network
effect.

Get the benefit of scale, earlier. Benchmark performance against the group, or join forces to increase buying power.

Tight-knit community.

Surround yourself with others that are running the same race as you. Spark new ideas, deepen your support system, and collaborate on campaigns.

Derisk.
Move faster.

Invest in growth and building an all-star team. Take some money off the table for the value you’ve created, and continue the journey.

who we are

Your partners-in-scale.

JAMES CONNELLY

COFOUNDER

Sometimes, I wonder what life without the internet would be like. For one, I wouldn’t have built my last company, Fetch, into a global £250m agency that became the digital growth partner to some of the world’s greatest internet companies including Apple, Facebook, Microsoft and eBay. Or maybe I’d still be installing in-car entertainment systems - my first job when I was 18. The biggest loss, however, would be the inability to start every Friday singing "It's Friday then, it's Saturday Sunday, what". If you know, you know.

Image: Mariana Pires

SOPHIE TOMLINSON

EA AND OPS

"In the past, a typical day at work for me included sampling whisky for breakfast (whilst setting up the New York offices for a design studio), and rubbing shoulders with supermodels (whilst supporting VP’s with their day-to-day operations). At Charlie Oscar Group, I work with the team to help them bring their A-game, whether that’s advising against alcohol for breakfast (been there, not a good idea), or supporting James and Elliot with their day-to-day."

Image: Mariana Pires

DAN WILSON

CHIEF DATA OFFICER

I’ve spent 15 years helping digital businesses accelerate growth through data and technology. My previous work includes 80% of FAANG, about 50% of FTSE. When not working, I used to run marathons across Europe as a way to explore the cities. One of my finest moments was turning up late for a Barcelona marathon, with only one sock, trying to eat a bowl of cold porridge with a broken comb.

Image: Mariana Pires

KRUPA PATEL

DATA SCIENTIST

"As a born and bred Londoner, you’ll usually find me exploring the best spots in town for drinks and food, but when work calls, you’ll find me crunching on data and building the best dashboards in town. I’ve spent the last five years working in media agencies, where I met Dan, Charlie Oscar’s CDO. Leaving a lasting impression (I was his favourite), Dan invited me to join Charlie Oscar’s Data Science Lab, where today I equip brands with the data-led insight they need to breakthrough."

Image: Mariana Pires

SASHA JEPPESEN

SENIOR MARKETING AND CONTENT MANAGER

“Hailing from sunny Australia, I started my 9-5 life as a brand strategist and creative, where briefs involved anything from writing scripts for Gigi Hadid to creating pop-ups for D2C unicorns like Away. After 3 years of agency life, I caught the “in-house bug” (and a craving for colder weather). So naturally, I headed to London's cloudy shores and buzzing startup scene, where for the last 2 years I've helped D2C brands scale with breakthrough brand and content strategies.”

Image: Mariana Pires

BEN MCINTOSH

HEAD OF GROWTH

“I was once a full-time cyclist racing across Belgium, Australia, NZ, and France. It was only when I broke my wrist for the second time that I decided it was time to shift gears and pursue growth marketing. So for the past six years, instead of scaling roads, I’ve scaled brands for some of the most exciting ecomm companies including The Hut Group, Iceland, and now, Charlie Oscar.”

Image: Mariana Pires

what we believe

The kind of
people you want

to

have a drink

scale a brand with.

We lay the foundations for brilliant brands to break through.
We're talking internet-first companies with solid economics, fanatical communities and differentiated products.
‍
Magical things happen when you get the right people in the room.
We keep the destination in sight, but we do this with a love for the journey. People power brands and the having-fun part is just as important as the money-making part. It's why we're a group. We go further together than we do apart.
‍
And it’s not just about growth. It’s also about stewardship.
Commerce shapes society. Shifts culture. As the people behind the scenes, we have a responsibility to do more good than we do harm. Even when it’s uncomfortable.

Partnering with founders to scale culture-defining digital brands.

what we do

We scale, grow & build digital brands.

Scaling smart, with data as our superpower.

Operating as a new-era group of brands.

We scale high potential digital
brands into household names.

We scale high
potential digital
brands into
‍household
names.

how we do it

A data science lab.

how we do it

A network of seasoned operators.

we've worked with

Some amazing founders

how we help

An unfair advantage.

Network
effect.

Tight-knit community.

Derisk.
Move faster.

who we are

Your partners-in-scale.

what we believe

The kind of
people you want

to

have a drink

scale a brand with.

Join the fold.

Where brilliant
brands go to break
through.

Join the fold

Partnering with founders to scale culture-defining digital brands.

what we do

We scale, grow & build digital brands.

Scaling smart, with data as our superpower.

Operating as a new-era group of brands.

We scale high potential digitalbrands into household names.

We scale highpotential digitalbrands into ‍householdnames.

how we do it

A data science lab.

how we do it

A network of seasoned operators.

we've worked with

Some amazing founders

how we help

An unfair advantage.

Networkeffect.

Tight-knit community.

Derisk.Move faster.

who we are

Your partners-in-scale.

what we believe

The kind ofpeople you want

to

have a drink

scale a brand with.

Join the fold.

Where brilliant brands go to breakthrough.

We scale high potential digital
brands into household names.

We scale high
potential digital
brands into
‍household
names.

Network
effect.

Derisk.
Move faster.

The kind of
people you want

Where brilliant
brands go to break
through.