Research has found that 8 out of 10 people fight while playing Monopoly. Inspired by this insight, Hasbro has launched a new campaign that explains why Monopoly is good for kids' emotional development. It's a perfect example of the magic that follows when you can translate a core human truth into an entertaining, creative concept. Enough said.
Developed alongside one of my favourite UK creative studios, Uncommon, Pinterest's latest campaign aims to highlight how they exist on a different side of the internet. A judgment-free side where you can focus more on doing and less on viewing. As discussed in our previous edition of Cuppa, 40% of young people have admitted to using TikTok or Instagram as their main search engine (as opposed to Google). So I can't help but think what great timing this campaign is as a reminder of Pinterest's value and positioning in the digital world.
I am a firm believer that the Kardashian clan do not sleep. Last week Kim launched her own private equity firm, SKKY, to invest in up-and-coming consumer brands. But this week's big Kardashian news is Kourtney's latest venture: Lemme - a gummy vitamin brand. Anyone else a little let down by the category chosen? I was hoping for something a little more innovative. However, I was impressed with her perfectly executed launch play. She created hype in the lead up by not divulging the product, resulting in every man and their dog on Twitter and TikTok trying to crack the code on what she was launching. Loads of word-of-mouth and PR? Check. Then in the name of performance, she prompted curious fans on a landing page to sign up with their email and phone number for updates. Mountains of potential customer data collected? Check.
From lock-in rates to cashback programs, this article highlights some interesting money-saving plays that subscription brands are promoting to customers amid inflation and rising acquisition costs.
Speaking of inflation, retention and CX will be important areas to shift energy towards over the next quarter, and who better to get tips and tricks from than Eli Weiss. Eli has spent 7+ years in the trenches as a DTC operator and has recently launched a weekly newsletter that's full of learnings! It's a must-add to your subscription list.
Algorithms are the bane of every marketer, but to stay competitive in e-comm you have to understand em' in order to beat em'. Forward this insightful article onto your social and marketing teams. TLDR:
Here are 2 performance insights everyone should be aware of this week:
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DAU, PLG, J-Curve, Moat…if you feel like our industry sometimes speaks in tongues, you're not alone! There is a lot of jargon that gets thrown around, but this handy glossary of definitions is useful to anyone in, around or hoping to be in or around, the start-up ecosystem.
This week Disney released the trailer for the live-action remake of The Little Mermaid. Videos of young black girls watching the trailer for the first time have gone viral, reminding us all that representation matters.
This artist is going viral for his project dubbed “The Follower." Using AI and open cameras, Dries Depoorter is matching influencers’ Insta pics with the behind-the-scenes video footage of them spending considerable amounts of time capturing it.