With so much focus on paid social advertising these days, I always feel a little giddy when I see a brand make a killer OOH campaign, and YETI's recent execution ticks all my boxes. It's a great example of how to communicate complex products using simplistic, punchy, high-impact language that stands the test of time.
Actress and Goop founder Gwyneth Paltrow is putting the guesthouse to her California home on Airbnb this September. The listing promises time with her, meals, pool access, a guided transcendental meditation session, plus the guarantee of getting “gooped.” Is Airbnb the next great advertising platform?
Starting a podcast or recording remote interviews can be expensive, especially if you're aiming for high-quality. This slick new tool lowers the barrier to entry, making it easy to record in studio quality without the studio.
UGC Is Dead?!
In our latest Cuppa video series, Sasha breaks down the debate over UGC's decline in performance, and why brands shouldn't give up on it just yet! 👇
US DTC Performance Struggles
If you're experiencing the seemingly growing trend of challenging DTC performance in the US right now, here's what you need to know:
Ways in which brands can do this include;
I've scaled several affiliate programmes to seven figures for luxury consumer brands by focusing on 3 crucial tactics: a diverse publisher mix, strategic incentivization and relationship nurturing.
Toby Winch nails this post. Test and repeat his tips, and you're on your way to being in the top 20% of digital brands.
Google has released its holiday guide with a focus on leveraging its AI solutions to capture unpredictable holiday demand through utilising Performance Max campaigns. The guide also emphasises importance of leveraging Google tools, such as its new AI powered Product Studio (US Beta) and seasonal bidding strategies.
Plug into our data science lab to get deep insights into what drives revenue.
After signing a $60M Spotify deal in 2021, Alex, the host of the “Call Her Daddy" podcast has announced the launch of The Unwell Network - a talent network for young Gen Z creators to helps support their audio and video projects.
I see this as yet another signal of the next evolution of creators:
Collaborating with brands > being hired by brands > owning brands > investing and taking equity > creating media empires.
Gen Alpha are now creating meme's and building their own internet culture, but no one understands them? Finally, Gen Z's might give us millennials a break!