February 1, 2023

We're back and ready to rumble

James Connelly

With 2022 now in full flow, we wanted to wish you all a very Happy New Year.

However before we dive straight into our usual programming of Cuppa, we thought it would be nice to reflect on the year that was, and provide some exciting updates on what’s in store for the year ahead. Let’s get to it…

In the latter end of the year we welcomed 3 new seasoned operators to the Charlie Oscar team last year: Krupa (Data Scientist), Ben (Head of Growth) and Sasha (Senior Marketing and Content Manager). They'll be sharing their brand-building insights throughout 2022, so keep your eyes peeled on our socials.

And on the topic of appointments, our Co-Founder, James, was appointed to the board of the British Business Bank as a Non-Executive Director, adding his expertise at such an important time for UK businesses.

Brand No.1 (and their furry friends) officially landed at Charlie Oscar HQ in September. Investing in Different Dog, and accelerating their (already brilliant) growth with our data science lab has been more fun than we could've imagined. We achieved some stellar results in 2021 too:

Sharing interesting reads, helpful tips and the occasional meme on our blog and socials was a big highlight for us. Whether it was our fortnightly Cuppa's, or data science articles penned by Dan, through our content we have been able to bring together an incredibly engaged community of like-minded brand operators.

We curated 15 Cuppa’s last year, here’s a quick roundup of the articles you loved most:

📂 The ultimate 2022 trends report folder

🤳 Flicker, Flash, Flare TikTok Strategy

👩‍💻 Web3 Intro Documents

🥰 3 tips for how to quantify customer love to investors

👷‍♂️10 marketing lessons for every early-stage founder

🧠 10 marketing psychology tips

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An engaged community of like-minded brand operators

There is a whole lot more to come in 2022 and we don't want to spoil it all…but here's a little sneak peek of what we're currently up to:

We're excited to be opening up our Data Science Lab and launching CO-INSIDE, our new growth partnership for high-potential brands. Our first cohort have been carefully selected and are now beginning their CO-INSIDE journey this month.

As a brand group that is passionate about backing brands who actively think about  their impact on people and the planet, it's only right that we also walk the talk. So we're thrilled to announce that we have been approved as a B-Corp Pending business!

Yep, the team is already busy curating new Cuppa's, writing articles, unboxing new products and scouring the internet for the latest digital brands to watch.

If you want us to create content about something in particular or just simply want to have a chat about brand-building, shoot an email over to

Lastly, thank you to everyone who has been a part of the Charlie Oscar journey so far. We feel very lucky to have built this small, yet mighty community of brand-builders, operators, founders, and product-obsessed folk. We can’t wait to continue spending 2022 building more of the content, and the brands, you love.

James Connelly
charlie oscar