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You sell products people can wear, eat, drink or use primarily through your own website. You’re not too reliant on Amazon or other marketplaces, and as a result, your customer experience is silky smooth.
You’ve already done the hard work of R&D, and your product line is differentiated enough to generate meaningful repeat purchase rates.
You’re delighting a sizeable group of customers who aren’t shy about letting you know. Whether that’s via social media, or “omg, I bought some for my whole family” type reviews.
There’s a defensible component to your business that your competitiors wish they had. It could be your brand, your community, or your access to an untapped niche.
You’re actively thinking about your brand’s impact on people and planet, or better still, you’ve already baked it into your operations.