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Cuppa 42: Broken Funnels, TikTok Post-Mortem, META Business Partner and Close Friends

Cuppa, a quick-fire newsletter for internet-first brand builders. In this edition, we dig into how Gen Z broke the marketing funnel, our new Meta Partner badge, Billie Eilish adding everyone to her close friends and more.

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Insights
Cuppa 35: Brand Colours, Gen Z Influencers, BFCM Prep, and News Fandoms
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Cuppa 34: Fake Billboards, 3 Tips for Ad Creative, TikTok API, Sorority Fashion
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Cuppa 33: US Performance, 7-figure Affiliates, CPG Airbnb's, UGC, Alex Cooper
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Cuppa 32: Brand Differentiation, YouTube CPMs, Shopify Updates, Peak Girl
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Cuppa 31: Prime x UFC, Scrappy Socials, MMM Models, Sludge Content
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Cuppa 30: McDonalds, Influencer Age Gaps, Budgeting, Attribution, TikTok Grandparents

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